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Enter your profit margin to find the minimum ROAS your campaigns need to break even — the line between losing money and making it.
Break-even ROAS
2.50x
Anything above this is profit.
Break-even ACOS
40%
Max ad cost as a share of revenue.
Break-even ROAS is simply 1 ÷ profit margin. If your gross margin is 40%, you need a 2.5x ROAS to break even — below that you lose money on every sale, above it you profit. It's the single most useful guardrail when setting target ROAS or tROAS bids.
A 3x ROAS sounds great until you know the margin is 25% (break-even is 4x). Framing results against break-even is what separates a report that informs from one that just lists numbers — exactly how QuickReport writes them.