Report Template

paid search report template

No credit card required · Your first report is free

Paid search reporting is about efficiency and demand capture — cost per conversion, conversion rate, and how much of the available search demand you're winning. A strong paid search report template surfaces those and leaves the auction-insights noise in the account.

QuickReport builds it from your live Google Ads data and writes the interpretation, so you send a clear paid-search story instead of an export of every keyword.

What this template includes

  • Headline efficiency — CPA/ROAS, conversions, conversion rate
  • Search impression share and lost share to budget or rank
  • Top campaigns and notable movements
  • Written analysis with a recommendation for next period
  • Branded, white-label PDF export

Built for: PPC and search agencies reporting Google Ads search performance to clients.

See it in action

Q2 Lead-Gen Performance Report — sample report

Guide

Google Ads Reporting for Agencies: What Clients Want to See

Skip the template. Get the report.

QuickReport fills this in from your live ad data and writes the analysis — a branded PDF in about 60 seconds.