Sample report · illustrative data · E-commerce / DTC apparel

Prepared for Northwind Apparel

April 2026 Performance Report

Northwind Apparel · Apr 1 – Apr 30, 2026

Ad Spend

$14,180

Revenue

$48,900

Blended ROAS

3.45x

Conversions

812

Bottom Line

Strong month overall — Google momentum offset Meta fatigue and kept blended ROAS above 3x.

What Changed

Google Ads carried the month — revenue up 22% on stronger shopping CTR — while Meta efficiency slipped as audiences fatigued (frequency up to 2.6).

Why It Matters

Blended ROAS held at 3.45x because Google absorbed demand as Meta softened. The mix is shifting toward Google, which is currently the more efficient channel.

What Happens Next

Refresh Meta creative to reset frequency, and scale the top Google Shopping campaigns that drove the lift while CPCs stay favorable.

Meta Ads Performance

ROAS

2.79x

-18.4% vs prior period

Spend

$8,420

+8.2% vs prior period

CPA

$21.93

+15.3% vs prior period

Conversions

384

-6.2% vs prior period

CTR

1.50%

-11.2% vs prior period

Frequency

2.58

+28.3% vs prior period

Google Ads Performance

ROAS

4.42x

+19.1% vs prior period

Spend

$5,760

+6.4% vs prior period

CPA

$13.45

-9.8% vs prior period

Conversions

428

+24.6% vs prior period

CTR

4.30%

+16.2% vs prior period

Impr. Share

62.0%

+5.1% vs prior period

The Analysis

Northwind's April came down to a channel hand-off. Meta's prospecting audiences are fatiguing — frequency climbed to 2.58 and ROAS fell 18% — so the smart move is a creative refresh rather than more budget. Google, meanwhile, is firing: shopping CTR is up double digits and CPA dropped under $14, so there's room to push spend into the top campaigns. Net-net, the account is healthy and the path forward is clear.

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